Director of Eldernet, Eleanor Bodger, said it was a big surprise to be named as a finalist in the Women of Influence Awards.
Eleanor is a finalist in the Business Enterprise category, and faces stiff competition from the likes of Lisa King, founder of Eat My Lunch, and Anna Guenther, founder of PledgeMe.
Eldernet recently turned 20 and INsite marked the anniversary by asking Esther about the journey thus far.
Eleanor said the Eldernet site, which provides a wealth of information about the aged care sector and the providers in it, was born out of a frustration with the way information was hard to access and restricted by gatekeepers.
Initially Eldernet was “run on the smell of an oily rag and the generosity of friends and family”.
From a small back bedroom office with a solitary computer and a landline phone, the business has grown to a “lovely new building” with banks of computers, ultrafast broadband and a great team of 11, plus several subcontractors and the assistance of other supporters.
Chief executive of Age Concern New Zealand, Stephanie Clare, is also a Women of Influence finalist, in the Community & Not for Profit category.
The Women of Influence Awards will be presented by Hilary Barry at SKYCITY in Auckland on Tuesday 18 September.